The following is a list of some of the courses we teach.

1. BEGINNING YOUR PRACTICE
   1. FINANCING
      1. Where to get a loan
      2. How to prepare a loan proposal
   2. SELECTING YOUR LOCATION
      1. Find the right location for your practice
      2. Should you lease, buy, or build your office
      3. "Hot towns" vs "cold towns"
   3. DESIGNING YOUR OFFICE
      1. Floor plan must be efficient
      2. Types of exterior signs
      3. Choose the right lighting
      4. The use of color
   4. DECORATING YOUR OFFICE
      1. Outside the office
      2. Reception room
      3. The business office
      4. Consultation/Report room
      5. X-ray/Examination room
      6. Adjusting/Therapy rooms
2. STAFFING YOUR OFFICE
   1. WHERE TO LOOK FOR NEW PEOPLE
      1. Employment Agencies
      2. Classified Ads
      3. Business schools, colleges, etc.
   2. INTERVIEWING APPLICANTS
      1. Employment application
      2. Strategies during the interview
      3. Post-interview strategies
      4. Pre-employment profile
   3. HIRING YOUR STAFF
      1. Independent contractor vs employee
      2. Full or part time
      3. Why you must have a written office policy
3.  TRAINING YOUR STAFF/DOCTOR
   1. SUCCESSFUL APPEARANCE
      1. Stationery and business cards
      2. Literature and brochures
      3. Diplomas, Awards, etc.
      4. Equipment
      5. Handshake
      6. Doctor’s appearance
   2. TELEPHONE COMMUNICATION PROCEDURES
      1. Phone scripts and voice quality
      2. The new patient call
      3. Scheduling patients over the phone
      1. Handling canceled appointments
      2. Re-schedules
      3. Missed appointments
      4. Confirmation calls
   3. PRACTICE MANAGEMENT SOFTWARE
      1. Custom Forms
         
      2. Custom Data
         
      3. Documents
      4. Scheduling
      5. S.O.A.P.
      6. Exams
      7. History
         
   4. PATIENT MANAGEMENT
      1. New patient procedure
         
      2. Report of findings procedure
         
      3. Regular patient procedure
   5. FINANCIAL PROCEDURES
      1. Fees
      2. Collections at front desk
      3. Insurance verification
      4. Payment arrangements
      5. Mail collections
      6. Insurance billing
   6. STATISTICS AND HOW TO KEEP THEM
      1. Daily analysis
      2. Staff stats
      3. Monthly results form
      4. Goal setting
      5. New patient conversion tracking
   7.  COMMUNICATION
      1. Interpersonal communication
      2. "Office Policy"
      3. Staff meetings
      4. The "80-10-10" rule
      5. People power
   8.  MARKETING ACTIVITIES
      
      • Triple your referrals from patients and staff
      • Patient Appreciation Day
      • Health Club Program
      • Scripts and formats and how to use them
      • Why you need a marketing program
      • Promotional Distribution Programs
      • Yellow Page Advertising at its best
      • Referrals from Attorneys
      • Opening an office advertising
      • Family care themes
      • No cost methods of acquiring new patients
      • Condition of the day
      • Stimulating referrals from daily contacts
      • Newspaper columns
      • Open House
      • Health Fairs and Trade Shows
      • Stimulating auto accident referrals from patients
      • How to get business to help you get new patients
      • Family health history
      • New patient workshops
      • New patient lead follow-up
      • Referral board
      • Referrals from Dentists
      • Display ads that get results
      • In office spinal check-up program
      • Hiring and training a marketing person
      • Health professionals network
      • Health pass
      • New patient orientation